Dr Anders Warell
Qualifications:
PhD Engineering and Industrial Design (Chalmers University of Technology)
MSc Mechanical Engineering - Ergonomics & Industrial Design (Linköping University)
Industrial Design, Independent Studies Programme (School of Design and Crafts, University of Gothenburg)
Teaching and research interests:
As a researcher, university lecturer and designer, Dr. Anders Warell has worked in the area of product experience since the late 1990s. After completing his PhD in 2002, he has worked as Assistant Professor in Industrial Design Engineering at Chalmers University of Technology in Sweden, and as Associate Professor in Industrial Design at Massey University School of Design in New Zealand.
In 2005, Dr. Warell initiated and developed Affect, the Centre for Affective Design Research and was inaugural Research Director from 2005-2008. In collaboration with research colleagues, the Centre was awarded major governmental research funding in 2006, the largest grant awarded for design research in New Zealand, focusing on Design for Desirability in New Zealand manufacturing industry. In 2002, Dr. Warell was the co-founder of Nordcode, the Nordic Network for Communicative Design Research, which is now an internationally established and governmentally funded network for design research, with annual seminars and doctoral courses.
Dr. Warell’s research area includes product experience, product aesthetics, design semantics, product identity, product form design, conceptual design, and design strategy. Through the development of methods, tools and approaches for design, the aim of the research is to increase the understanding of how products are perceived, interpreted and appreciated and how design work can be directed to achieve desired experiences in users, customers and the market. In his research, Dr. Warell has collaborated with companies such as Volvo Car Corporation, Volvo Technology, Volvo Truck Corporation, Saab Automobile, Electrolux, Fisher and Paykel Whiteware, Macpac Outdoor Equipment, Gallagher Animal Management, 4RF Radio Communications, and Skope Industries. He has published his research at conferences and in research journals internationally.
Areas of research expertise:
Product experience
Product aesthetics Product semantics Product form design Visual product identity Design and the senses Design strategy Conceptual design Interdisciplinary design work
Research highlights (selected publications):
Adank, R. and Warell, A. (2008). ’Five Senses Testing’: Assessing and Predicting Sensory Experience of Product Design. In Pieter M.A. Desmet; MariAnne A.K. Karlsson; Jeroen van Erp (Eds.), Design & Emotion &, Cambridge Scholars Press, September (in press)
Warell, A. (2008). Multi-modal visual experience of brand specific automobile design. The TQM Journal, Emerald Group Publishing Limited, August
Young, K. and Warell, A. V. (2008). Exoticness, High-performance, and Luxury: Design of a brand-specific supercar interior using the PPE framework. Proceedings of The Second European Conference on Affective Design and Kansei (Emotion) Engineering. Lund: Lund University, August 20-22 (in press)
Adank, R. G., Warell, A. V. (2008). Exploring sensory perception in product design: Towards a framework to aid design activity. Proceedings of the 7th International Conference on Design & Emotion. Hong Kong: Hung Hom, The Hong Kong Polytechnic University, School of Design (in press)
Warell, A. V. (2008). Modelling perceptual product experience – Towards a cohesive framework of presentation and representation in design. Proceedings of the 7th International Conference on Design & Emotion. Hong Kong: Hung Hom, The Hong Kong Polytechnic University, School of Design (in press)
Adank, R. G., Warell, A. V., and Robertson, T. R. (2007). Moving Towards Aesthetics: Sensorial Testing in Product Design/Development. Proceedings of the 14th New Zealand Ergonomics Society Conference. Auckland: Waiheke Island, November 7-9. ISBN 0-9582560-1-2
Kristav, P., Sperling, L., and Warell, A. V. (2007). Towards an Internet Based Visual Tool for Communication with Consumers in Early Phases of the Product Development Process. Proceedings of The First European Conference on Affective Design and Kansei (Emotion) Engineering. Lund: Lund University, June 18-20
Warell, A. V. (2007). Visual experience of brand-specific automobile design: Studying appreciation, emotion and comprehension using the VPE framework. Proceedings of The First European Conference on Affective Design and Kansei (Emotion) Engineering. Lund: Lund University, June 18-20
Adank, R. G., Warell, A. V. (2006). Assessing the sensory experience of product design: Towards a method for ‘Five Senses Testing’. Proceedings of the 5th International Conference on Design & Emotion. Gothenburg: Chalmers University of Technology, Sweden, September 27-29
Warell, A., Fjellner C., Stridsman-Dahlström J. (2006). Visual Product Identity: Understanding identity perceptions conveyed by visual product design. Proceedings of the 5th International Conference on Design & Emotion. Gothenburg: Chalmers University of Technology, Sweden, September 27-29
Warell, A. (2006). Identity Recognition in Product Design: An Approach for Design Management. Proceedings of the 13th International Product Development Management Conference. Milan: Politecnico di Milano, Italy, June 11-13
Karjalainen, T.-M., and Warell, A. (2005). Do You Recognise This Tea Flask? Transformation of brand-specific product identity through visual design cues. In Proceedings of International Design Congress – 2005idc, International Association of Societies of Design Research (IASDR). Yunlin, Taiwan: National Yunlin University of Science and Technology, Nov. 1 – 4
Persson, S., Räisänen, C., and Warell, A. (2005). The Collaborative Workspace: Toward a New Perspective on Interdisciplinary Engineering and Industrial Design Work. Submitted to Design Studies
Warell, A. (2004). Towards a Theory-Based Method for Evaluation of Visual Form Syntactics. TMCE 2004, Tools and Methods of Competitive Engineering, Lausanne
Persson, S. and Warell, A. (2003). Relational Modes Between Industrial Design and Engineering Design – A Conceptual Model for Interdisciplinary Design Work. ADC'03, 6th Asian Design Conference, Tsukuba
Janhager, J., Persson, S. and Warell, A. (2002). Survey on Product Development Methods, Design Competencies, and Communication in Swedish Industry. Proceedings of tmce 2002, the Fourth International Symposium on Tools and Methods of Competitive Engineering, Wuhan, April 22 - 26
Warell, A., and Nåbo, M. (2002). Methodology Support for Form Design Development in Industrial Design Engineering. Proceedings of tmce 2002, the Fourth International Symposium on Tools and Methods of Competitive Engineering, Wuhan, April 22 – 26
Warell, A., and Nåbo, M. (2002). Managing Product Identity and Form Development Issues Using Design Format Modeling. Proceedings of dmi 2002, the 11th International Forum on Design Management Research and Education Strategies, Resources & Tools for Design Management Leadership, Northeastern University, Boston, June 9 – 12
Warell, A. (2002). Den visuella formen: nya perspektiv på funktion, struktur och innehåll (The Visual Form: New Perspecives on Function, Structure, and Content). Designjournalen, no. 2 (in Swedish)Pohl, J., Warell, A. V., Krus, P., and Palmberg, J O. (2001). Conceptual Design of a Hydraulic Valve Train System. Acta Polytechnica, Vol. 41, No. 4-5. ISSN 1210-2709
Warell, A. (2001). Design Syntactics: A Functional Approach to Visual Product Form – Theory, Models, and Methods. PhD thesis. Gothenburg: Chalmers University of Technology. Defended 11 January, 2002
Warell, A., and Nåbo, M. (2001). Emergent Form Design Development Modeled by Design Syntactics Theory. Bulletin of ADC'01, 5th Asian Design Conference. Seoul, 11-13 October
Warell, A. (2001). Design Syntactics - A Contribution Towards a Theoretical Framework for Form Design. Proceedings of ICED'01, International Conference on Engineering Design, Glasgow
Warell, A., and Nåbo, M. (2000). A Model for Visual Form Aesthetics Based on Form Entities. Proceedings of NordDesign 2000 Conference, LyngbyWarell, A. (1999). Introducing a Use-Perspective in Product Design Theory and Methodology. Proceedings of ASME DETC/DTM’99, Las Vegas, 12-15 September
Warell, A. (1999). Industrial Design Elements – A Theoretical Foundation for Industrial Design Based on a Design Science Perspective. LicEng thesis. Linköping: Linköping University
Warell, A. and Hanson, L. (1997). Development of Ergonomic Accelerator and Brake Controls for Automobiles – A Conceptual Design Study for Improved Driver Workspace Usability. MSc thesis. Linköping: Linköping University and Volvo Car Corporation, Ergonomic Competence Center, Göteborg
Warell, A. (1998). Treating Industrial Design Issues within Existing Design Procedures. Proceedings of NordDesign’98, KTH, Stockholm, 26-28 August
Contact details
Email: anders@warell.com
